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The Links Puzzle
from: VMT SinguilloLinking strategies play a major role in a website's link popularity. And linking alone carries a heavy load for a webmaster's work. However, funny as it may seem, linking strategies are a way to please the search engine gods!
For quite a time, many webmasters do reciprocal link exchanges. By exchanging links, webmasters think that the search engines would count the resulting incoming links as a popularity vote.
But because the search engines never divulge any information about how they count a website's link popularity, webmasters are simply trying to figure out what the search engines want and consider in their algorhythms.
With that in mind, you might think that the webmasters are simply doing a lot of guess work! But mind you, many webmasters are doing analytical strategies to decipher the hidden codes of the search engines. Unfortunately, the search engines also keep changing their algorhythms, thereby, making the webmasters continually chase the unknowns - keeping the chase alive.
It is now speculated that probably reciprocal links are dead. That probably search engines simply consider one-way incoming links only. In effect, some webmasters are also trying to device another strategy called triangular links. They claim that with triangular links, the search engines would consider the link as more natural than a reciprocal link.
Although there may be some wisdom in the concept of triangular links, there are also more chances that some webmasters can cheat other webmasters too. As always, while we are still in this world, evil can still be around the corner.
Whether webmasters are making considerations between reciprocal links or one-way links, it should be noted that it is a lot better to have some incoming links than nothing at all. And by having that, everything can still boil down to the original content of a site - thereby validating the claims of other webmasters that "Content is King!"
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About the Author
VMT Singuillo is a freelance writer and has written articles for www.grandfatherclock.biz, www.nativeamericanindians.net, www.zeusmarketingrobot.com, www.yourcheaphotels.com and more.
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