Welcome to Link Popularity Guide
Expert Link Popularity Article
This is a selection made from among articles on Expert Link Popularity. For a permanent link to this article, or to bookmark it for future reading, click here.
Testimonials Can Increase Your Web Traffic
from: Elizabeth McGeeWe've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.
When I'm on a site offering a product or service I like to click on customer testimonials because they are generally short and easy to read. People typically point out exactly what they like about a product and how they used it to their benefit. Testimonials come from real users, they're not some ad written by the company.
Now, let's take the testimonial concept and think about it as a marketing strategy for you and your business.
Website testimonials describe how buyers feel about the products they have purchased and used. If you, as a buyer, offer your testimonial with your name and website address this now becomes a very valuable marketing tool for you. It will expose you and your business to everyone looking at that merchant's website. If the merchant site happens to be a well-known site offering a high demand product, this could mean huge exposure for you.
Note that many merchant sites will display your website address but will not put an actual link to it. While it's ideal to have a link to your site it's not always necessary. I often investigate sites of testimonial givers whether there is a link attached or not. As long as your website address is displayed, that is good enough.
Testimonials can also double as a great linking strategy as well. If your testimonial includes your link and is displayed on the front page of four or five high ranking merchant sites this can increase your link popularity tremendously. By doing this you have also just eliminated the concern of linking to competitor sites and you've avoided the hassle of reciprocal linking.
Testimonials don't only need to be addressed to merchants you buy from. You should also send your testimonials to ezines or free online services that you use. Send them in the form of complimentary notes. Compliment their products or services and describe how you find them useful. Websites interested in boosting sales will often use them and you are much more likely to get printed if you are delivering a compliment.
Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com.
webmaster@pro-marketing-online.com
 |
 |
Expert Link Popularity News
Mitt Romney should do NBC’s ‘Saturday Night Live,’ PR expert says
Mitt Romney should host ‘Saturday Night Live’ and take Lorne...
Read more...GovDelivery to Host May 8 Webinar Featuring Communications Expert From the University of Pennsylvania's Fels Institute ...
ST. PAUL, Minn. -- GovDelivery, the leading provider of government-to-citizen communications solutions, will host a free webinar titled "The Rise of Social Government" on Tuesday, May 8, 2012 ...
Read more...The future of video journalism: What will audiences be watching?
A presentation on the future of video journalism, focusing on what audiences will be watching, how they will find content and the types of devices that will be used for viewing content
Read more...China Takes Tougher Stance on Online Pirated Content
China's Internet firms will need to better screen their websites for unlicensed digital works or be held responsible for infringement, courts suggest.
Read more...China tightens online pirated content laws
IDG News Service - China's Internet firms will need to better screen their websites for unlicensed digital works or be held responsible for infringement, according to a proposed judicial interpretation from the country's supreme court.
Read more...